Co-creation of Knowledge in Technology-Enhanced Communities of Learning


  • Mr. Benny Bornfeld
    טלפון קווי: 
    7964619 09
    טלפון נייד: 
    4890081 054

    Mr. Benny Bornfeld


    Benny Bornfeld is a doctoral candidate at the Information and knowledge Management at the University of Haifa under the supervision of Prof. Sheizaf Rafaeli. His research examines online collaborative systems in coopetitive situations, looking to explore the balance and tension between cooperation and competition.

    His academic background is in Aeronautical engineering, Computer science and MBA. Benny worked in the high tech industry for 16 years in both technical and managerial positions.

    Benny is a faculty member at the Ruppin Academic Center. He teaches courses on Internet and Mobile software development and mentors students' graduation projects.

    Among his fields of research and interest are: Information flow, complex systems, collaborative systems, data mining and using games in the learning process.

  • Ayelet Baram-Tsabari

    Ass. Prof. Ayelet Baram-Tsabari

    Dr. Ayelet Baram-Tsabari heads the Biology Education and the Science Communication research groups at the Department of Education in Science and Technology in the Technion - Israel Institute of Technology. She is a Landau Fellow for Leaders in Science and Technology Program and an Allon Fellow for Outstanding Young Researchers. 
    Baram-Tsabari completed her PhD in 2007 at the Weizmann Institute of Science and serves as a faculty member at the Department of Education in Science and Technology since 2008. She spent 2010 at Cornell University, studying Science Communication. 
    Her background consists of academic research in the fields of science education, science communication and the active communication of science in the mass media. In the field of science education she studies ways in which students' interest in science can be identified and incorporated into the formal biology curriculum. In the field of science communication she explores public interest in science. In both areas she applies educational data-mining techniques to develop a bottom-up approach to studying students' and public's interest in science, in contrary to the traditional top-down surveys. 
    Baram-Tsabari is interested in bridging science education and science communication research by studying learning outcomes of the presentation of science in the media and examining the learning outcomes of the interactions between scientists and the media. Subjects may be the receivers of the message, the journalists or the scientists themselves.
    More about publications in Google Scholar and about science communication in Israel here and here.

  • Ms. Ayelet Gal-Oz

    Ms. Ayelet Gal-Oz

    Ayelet Gal-Oz is the research manager of the Media Innovation Lab (miLAB) at The Sammy Ofer School of Communications, Interdisciplinary Center (IDC) Herzliya.

    Ayelet holds a M.A. in Psychology and a B.A. in Psychology and Communication from the University of Haifa.

    Previously, she worked as a senior research assistant at the University of Haifa, working on various research projects in the fields of Social Psychology, Media Psychology and Clinical Psychology. She also worked as a research assistant at the Technion (Israel Institute of Technology) in the field of multi-modal virtual environments.

  • Prof. Amit Schejter

    Born in Philadelphia while my father was at Penn, I moved to Israel with my parents before I turned 3. My father, Abel Schejter, a native of Buenos Aires, has written on topics as diverse as the definition of life, and my mother, Mira, a native of Jerusalem has worked hard on keeping us all – my father my two brothers (Eyal and Izhar) and myself -- satiated. 

    I grew up in the town of Ramat Hasharon, just north of Tel Aviv, where I graduated from high school. I did my military service in the Nahal brigade, serving as a combat medic. The kibbutz where I did my voluntary work was Lochamei Hagetaot, where I was “adopted” by the Zuckerman family.  Between 1982 and 1986, I studied law at the Hebrew University of Jerusalem, and in 1988, I became a member of the Israel Bar Association. In 1989, I moved back to the U.S. First I received a master’s degree in Mass Communications from Boston University’s College of Communications and then a Ph.D. from Rutgers University’s School of Communication, Information and Library Studies. My academic career included a tenure track appointment atTel Aviv University’s Department of Communication and years of teaching as an adjunct at Hebrew University, the University of Haifa, Bar Ilan University, and many other institutions. 

    My professional life, however, has been a constant transition between academic and professional appointments and between living in Israel and the U.S. Between 1988 and 1989, I served as the bureau chief for the Deputy Prime Minister and Minister of Education and Culture in the Israeli cabinet, former PresidentYitzhak Navon, and between 1992 and 1993, as the senior adviser to the Minister of Education and CultureShulamit Aloni, the founder of the Movement for Civil Rights and Peace in Israel. In 1993, I became the Director of Legal Affairs and International Relations for the Israel Broadcasting Authority (IBA). In that capacity, I was a member of the European Broadcasting Union’s (EBU) legal affairs committee and the IBA’s representative to the EBU’s administrative council. In 2000, I was appointed Vice President for Regulatory Affairs at Cellcom Israel the leading Israeli mobile telephony operator. In between the different positions I held, I advised many media and telecommunications corporations active in the industry in Israel and in the Palestinian Authority, among them Warner Brothers,  Netvision, Middle East Television and Paltel, the national Palestinian telecommunications operator.

    In 2004, I resumed my academic career at Penn State’s College of Communications in the Department of Telecommunications and as of July 2008 I am co-director of the Institute for Information Policy. My research focuses on identifying regulatory responses to technological change; highlighting social inequalities and communication distortions created by them; and prescribing theoretically informed approaches to policy-making that enhance fairness and equality. My international comparative policy studies have covered a plethora of issues, among them cable policies, broadband policies, mobile phones, public broadcasting and product placement. My studies have been published in communication journals, law journals and editedvolumes in the United States, France, the United Kingdom, Germany and Israel, and presented at academicconferences worldwide. I am co-author of The Wonder Phone in the Land of Miracles: Mobile Telephony in Israel (Hampton Press), author of Muting Israeli Democracy: How Media and Cultural Policy Undermine Free Expression (University of Illinois Press) and editor of  “...And Communications for All: A Policy Agenda for A News Administration” (Lexington Books).   

    I am a board member of the Journal of Communication Inquiry, Global Media Journal and of Media Frames, the journal of the Israel Communication Association. 

    It has been important for me to make my scholarly work available to policy makers and media advocates. In this capacity, I have been invited to present my comparative international work by groups as diverse as theMedia Center for Arab Palestinians in Israel and the Consumer Federation of America. I also organized the symposium for scholars “academic research for media reform,” which preceded the National Conference on Media Reform, 2008, organized by Free Press and I formed the Future of American Communications Policy Working Group at the Institute for Information Policy at Penn State, supported by a generous grant from theMedia Democracy Fund, which presented a policy agenda to President Obama’s transition team and administration in early 2009. In 2010 I co-founded the Journal of Information Policy and launched the new “Making Policy Research Accessible” initiative at the IIP, supported by a generous grant from the Ford Foundation.

    In 2007, I earned the Penn State College of Communications Deans' Excellence Award for Integrated Scholarship. In the December 2008 commencement I served as Faculty Marshal. In 2009 I was awarded tenure and promoted to associate professor. In 2010-11 I was appointed and Erasmus Mundus Journalism Scholar at the universities of Hamburg and Amsterdam and served as visiting professor at Ben-Gurion University of the Negev.

    Since 1993, I have been married to Judy, a full-time faculty member in the Department of Journalism at Penn State and we are the proud parents of Matan, Tamar, Iddo and Ye’ela

  • טלפון נייד: 

    Mr. Aviv Landau


    Interpersonal Rejection among Youth on Online Social Networks

    Name: Aviv Landau

    Supervised by: Prof. Sheizaf Rafaeli and Prof. Zvi Eisikovits

    The purpose of the study is to deepen and enrich a newbody of knowledge and understanding of interactionsand the ongoing experienceof interpersonal rejection among youth on online social networks,examined through a mixed method of social network analysis and qualitative research.


  • Adi Kidron

    Mr. Adi Kidron

    Adi is a doctoral student within the Education Technologies program at the Haifa University, under the academic supervision of Prof. Yael Kali.


    His research examines the nature of interdisciplinary thinking and interdisciplinary learning, and their relation to knowledge integration processes within the context of technology-enhanced learning communities.


    In addition to his academic research, Adi leads a project (a cooperation between LINKS research center and Kadima Mada - World ORT) aiming to implement an instructional model, developed as part of his research, in three Israeli high schools. Teachers from each of these schools are trained to design and enact interdisciplinary study units based on technology-enhanced learning communities.


    Adi has worked as a professional instructional designer for more than 18 years in different ED-Tech companies (e.g. Time To Know, Britannica Knowledge Systems, Edunet/ Emblaze, Eduself).


    MA - Educational Technologies, Tel Aviv University

    BA - Psychology, Tel Aviv University

    BA - Biology, Tel Aviv University


    Future plans: travel the world in a motorhome,  raise a horse.